Relais & Chateaux are a world renowned hotelier brand. Each year they have a showcase with all of their hotels for the industry and press. Organiser Nicola Liddiard felt they needed some way of making the event more fun for guests and to get different people engaged and networking with each other.
The brand had delegates coming from all over the world and were focussing specifically on food sourced locally and prepared to the highest standard.
We created 6 interactive chef characters with Relais & Chateaux branding, with custom headpieces to represent the different countries they were from. Their task was to roam through the crowd introducing people, help the champagne to flow and make sure everyone was having a good time.
Our stilt walkers also posed for photographs with various props again incorporating the brand identity. With so many press at the event this helped insure images coming from the event were reinforcing the brand.